CPG & Consumer Behavior
Consumers expect more personalized and curated products, content and offers. Brands require more insight from the market and buyers to deliver the desired consumer experience. The data science required to deliver a personalized and curated experience continues to have increasing impact on retail and CPG. For companies who do this well, this can be a source of competitive advantage. Our solutions have included automated taxonomy generation, detection of product sentiment, and AI guided campaigns and offers.